Four systems we engineer for Shopify brands.
We don't sell services. We engineer systems. Brands that have outgrown their first Shopify build need a partner who treats the store as core operating infrastructure, and who can show the engineering behind that claim. How far we take each system depends on the engagement you pick.
Conversion System
Conversion work usually stalls because nobody owns it end to end. We trace where revenue leaks across landing, PDP, cart, and checkout, then rebuild each friction point with native Shopify primitives and instrument what changed.
- A pile of CRO apps fighting each other
- A/B tests on button colors and headlines
- Theme tweaks rolled back because they 'felt off'
- Checkout extensions stacked on legacy Liquid
- Funnel-level engineering across landing, PDP, cart, checkout
- Native Shopify primitives: Functions, app extensions, theme blocks
- Structured experiments tied to revenue metrics
- Checkout extensibility built for Shopify's own roadmap
Merchandising System
Default collection sorting is where AOV quietly goes to die. We engineer the ranking, filtering, and discovery logic that puts the right product in front of the right buyer, across collections, search, and recommendations.
- Default Shopify sort orders (manual / best-selling / alpha)
- Search & filter apps that don't talk to each other
- Recommendations from a black-box ML app
- Merch decisions made in a spreadsheet and never reflected in the storefront
- Custom ranking signals fed from real buyer behavior
- Filter and search logic engineered into the theme itself
- Recommendation surfaces under your control, instrumented
- Metaobjects + Liquid done properly for editorial merchandising
Performance System
A green Lighthouse score and a genuinely fast store are two different things. We rebuild Core Web Vitals from the theme up, cut the third-party script tax, and keep the store standing through sale-day traffic.
- Lighthouse green that drops the moment a real user lands
- Twenty third-party scripts loading in the head
- Carts that buckle on Black Friday traffic
- Performance audits with no follow-through
- Core Web Vitals rebuilt from the theme up: LCP, INP, CLS
- App-script audit and removal, so the third-party tax goes away
- Sale-day stability tested under real load
- Image, font, and asset strategy that holds up at scale
Custom Engineering
Some workflows have no app that fits. We build those properly: Shopify Functions, theme app extensions, Hydrogen storefronts, custom backends, and ERP or OMS integrations that survive platform updates.
- A stack of apps duct-taping a custom workflow
- Brittle script-tag injections in the theme
- ERP/OMS sync via CSV exports and prayer
- Custom features that break with every Shopify update
- Shopify Functions for discount, payment, shipping, fulfillment logic
- Theme app extensions: app blocks that drop cleanly into any theme
- Hydrogen storefronts on Oxygen + Storefront API
- ERP/OMS integrations with NetSuite, SAP, ShipStation, custom backends
Past the plateau? Let's engineer what's next.
We take on a small number of brands at a time. If your store has outgrown its current setup, start with a conversation, or read how we've done this for other brands.
