We don't sell services. We engineer systems.
Brands that have outgrown their first Shopify build don't need another agency selling theme work. They need a partner who treats the store as the operating system of the business.
Conversion System
We treat conversion as a product, not a project. We trace where revenue is leaking — landing, PDP, cart, checkout — and rebuild friction points with native Shopify primitives, not duct-taped apps.
- A pile of CRO apps fighting each other
- A/B tests on button colors and headlines
- Theme tweaks rolled back because they 'felt off'
- Checkout extensions stacked on legacy Liquid
- Funnel-level engineering across landing, PDP, cart, checkout
- Native Shopify primitives — Functions, app extensions, theme blocks
- Structured experiments tied to revenue metrics
- Checkout extensibility built for Shopify's own roadmap
Merchandising System
Out-of-the-box collection sorting is the silent killer of AOV. We engineer ranking, filtering, and discovery logic that surfaces the right product to the right buyer — across collections, search, and recommendations.
- Default Shopify sort orders (manual / best-selling / alpha)
- Search & filter apps that don't talk to each other
- Recommendations from a black-box ML app
- Merch decisions made in a spreadsheet, not the storefront
- Custom ranking signals fed from real buyer behavior
- Filter and search logic engineered into the theme — not an app
- Recommendation surfaces under your control, instrumented
- Metaobjects + Liquid done properly for editorial merchandising
Performance System
Speed is a revenue lever, not a Lighthouse score. We rebuild Core Web Vitals from the theme up, eliminate the app-script tax, and engineer stability for sale-day traffic.
- Lighthouse green that drops the moment a real user lands
- Twenty third-party scripts loading in the head
- Carts that buckle on Black Friday traffic
- Performance audits with no follow-through
- Core Web Vitals rebuilt from the theme up — LCP, INP, CLS
- App-script audit and removal — the third-party tax goes away
- Sale-day stability tested under real load
- Image, font, and asset strategy that holds up at scale
Custom Engineering
When apps fall short, we go deeper. Shopify Functions, theme app extensions, Hydrogen storefronts, custom backends, ERP and OMS integrations — built once, owned forever.
- A stack of apps duct-taping a custom workflow
- Brittle script-tag injections in the theme
- ERP/OMS sync via CSV exports and prayer
- Custom features that break with every Shopify update
- Shopify Functions for discount, payment, shipping, fulfillment logic
- Theme app extensions — app blocks that integrate cleanly into any theme
- Hydrogen storefronts on Oxygen + Storefront API
- ERP/OMS integrations with NetSuite, SAP, ShipStation, custom backends
