Shopify Systems
Engineering.
We engineer the systems behind your next stage of growth: conversion, merchandising, and performance that off-the-shelf Shopify can't deliver.
Commerce systems for considered DTC, fashion, and lifestyle brands. Built by engineers who scaled financial products to millions of users.
Background: each line is a shopper session. The coral ones turn into orders.
Integrated with the tools your store already runs on
Brands we work with
You've installed the apps. You've redesigned the theme. You've A/B tested the hero, tightened the cart, run paid harder. Revenue still flattens.
The next stage of growth is an engineering decision. It lives in how products are ranked, how pages hold up under real traffic, how merchandising responds to buyer behavior, how the checkout adapts to your customer.
These are systems. They don't come pre-installed.
Still flat? The ceiling is the engineering underneath.
Tide Mug
$34
Salt Bowl
$42
Bundle & save 15%Dune Vase
$68
Tide Mug
$34
Salt Bowl
$42
Dune Vase
$68
Example store. Numbers are illustrative.
We engineer the systems that compound revenue. You own what we build. No app-store rent.
Landing · PDP · Cart · Checkout
Animated funnel: shoppers move from landing page to product page, cart, checkout and order, and some drop off at each step. With Capaxe systems switched on, more of them reach an order.
Illustrative funnel
Ranking · Search · Filtering · Discovery
White Tee 32% margin · 0.6/day #8 
Denim Jacket 41% margin · 1.1/day #5 
Leather Tote 58% margin · 2.4/day #1 
Cotton Cap 28% margin · 0.4/day #9 
Knit Sweater 46% margin · 1.9/day #3 
Woven Belt 37% margin · 0.8/day #7 
Brogue Boot 52% margin · 2.1/day #2 
Sunglasses 24% margin · 0.3/day #10 
Field Watch 44% margin · 1.5/day #4 
Grey Satchel 35% margin · 0.9/day #6 Animated example: a collection sorted by hand re-sorts by margin and sell-through, moving the three strongest products to the front.
Core Web Vitals · App-script tax · Sale-day stability
Animated example: seven app scripts block a product page, so its largest image arrives at 4.6 seconds. With those scripts deferred and the image preloaded, it arrives at 1.4 seconds.
Functions · Hydrogen · Integrations · Backends
Animated example: a Shopify Function for a bundle discount is written and deployed, and the cart applies 15% off two items.
Every relationship runs through these four steps. How far you go depends on the engagement you pick.
A structured review of your store that traces conversion, performance, and merchandising back to root cause.
We rank opportunities by revenue impact. You see the trade-offs behind every call we make.
We build and ship, then measure what actually changed. No theme-shopping, no plugin stacking.
The best stores compound instead of getting rebuilt every year. We stay on as the engineering layer behind the brand.
For brands who suspect their store is leaving revenue on the table but haven't isolated where. Ends with a written plan you can execute in-house or with us.
2 to 3 weeksFor brands with a known constraint in performance, merchandising, or conversion that needs solving properly rather than patching over. We scope it, ship it, and measure what moved.
4 to 8 weeksFor brands where the store is the business and the engineering needs to compound month over month. We become the engineering layer underneath your brand and product strategy.
Ongoing, monthlyCapaxe is led by engineers with over a decade of shipping production systems. That includes financial products at Paytm Money serving millions of users, and SaaS tools currently powering Shopify brands (RankFlo for SKU and SEO intelligence, Opskitty for web operations).
We bring the same discipline to commerce that we brought to scaling fintech. Everything instrumented, and accountable to a number. More about the team.
The engineers who scope your work are the ones who write the code.
Mobile product page LCP is 4.6 s
Fix: Preload the hero image, defer three app scripts
Collections are sorted by hand
Fix: Rank by margin and sell-through
Cart drawer hides the shipping cost
Fix: Show the free-shipping threshold before checkout
Two review apps load on every page
Fix: Keep one, load it below the fold
Free. Written report within 3 working days.
That shows up in what gets built: instrumented systems with tests, and a strong bias toward native Shopify primitives over stacked apps.
You own what we build. No app-store rent.
For these, a theme partner or solo developer is usually a better fit. We'll tell you that in the first call.
Async-first, with structured sync touchpoints, so the working relationship feels like an embedded internal team.
Taking on a small number of brands
Usually direct-to-consumer brands where the store runs the business rather than advertising it.
Considered Shopify brands that have moved past the template-and-plugin stage. Usually direct-to-consumer brands where the store runs the business rather than advertising it, and where someone on the team already cares about the line between engineering and revenue.
We came to Shopify from production engineering rather than from design. That shows up in what gets built: instrumented systems with tests, and a strong bias toward native Shopify primitives over stacked apps. The discipline comes from years of shipping at scale, including in fintech.
Generally, no. The brands we work with already have traction and have outgrown the systems they started with. Early-stage stores are usually better served by a theme partner or a dedicated solo developer.
Diagnostics typically run a few weeks. Build sprints are scoped to the system being engineered. Embedded partnerships are ongoing. We share a clear timeline before any work begins.
No, and we think that's a feature. No two engagements look the same, and fixed published pricing tends to push agencies toward template work rather than engineered work. We give you a clear investment range in the first conversation.
We're based in India and work with brands across multiple time zones. Our engagements are async-first with structured sync touchpoints, so the working relationship feels like an embedded internal team.
Yes. All four systems apply across Shopify and Shopify Plus, with deeper engineering on Plus where Functions, B2B, and headless make more sense.
We take on a small number of brands at a time. If your store has outgrown its current setup, start with a conversation, or read how we've done this for other brands.
