Built by engineers, for operators.
Capaxe Labs was built on a simple observation: most Shopify agencies are studios that picked up code. We're engineers who picked up Shopify.
Fintech discipline, applied to commerce.
We've built and scaled production systems in fintech, including products at Paytm Money serving millions of users.
We run RankFlo (SEO and SKU intelligence for Shopify) and Opskitty (web operations) — products that keep us close to where Shopify is actually breaking, and what it takes to fix it.
When we engineer a store, it's the same discipline we'd bring to a financial system: traced, measured, accountable, built to outlast the team that shipped it.
Paytm Money
Built financial products at scale for millions of Indian users.
The discipline we bring to commerce.
Same standards as fintech engineering — applied to Shopify.
Instrumented
Every change we ship is traceable to a metric. If we can't measure it, we don't claim it.
Accountable
You see the trade-offs we made and why. No black boxes, no agency theatrics.
Built to last
We engineer with native primitives — Shopify Functions, app extensions, Liquid done properly — so the work outlasts the team that shipped it.
Engineering-first
Same discipline we brought to fintech: code reviews, tests where they matter, post-mortems where they don't.
You won't get an account manager. You'll get the people doing the work.
Engagements are async-first with structured sync touchpoints — designed to feel like an embedded internal team rather than an external vendor. We take on a small number of brands at a time.
Frequently Asked Questions
Who do you typically work with?
Considered Shopify brands that have moved past the template-and-plugin stage — usually direct-to-consumer brands where the store is the operating system of the business, not a brochure.
How is this different from a typical Shopify agency?
Most Shopify agencies are studios that picked up code; we're engineers who picked up Shopify. We engineer systems — conversion, merchandising, performance, custom — not deliverables.
Do you take on early-stage stores or one-off projects?
Generally, no. The brands we work with already have traction and have outgrown the systems they started with.
Where are you based?
We're based in India and work async-first with brands across multiple time zones — designed to feel like an embedded internal team, not an external vendor.
